Project Description:

The CL Boyd Video Ad Campaign involved creating two videos: a recruiting video to attract new hires and a field tech video showcasing on-site repair services. The project encompassed creative development, planning, shooting, directing, and editing, with the final deliverables being used for recruitment and internal training purposes.

Scope of Work:

• Creative development, planning, shooting, directing, lighting, audio, editing, and delivery

Deliverables:

• Field Tech Video: Spec ad for CL Boyd field tech services
• Recruiting Video: Recruiting ad for new hires
• Usage: Videos used on website and internally for new hires

Results:

• Enhanced recruitment efforts and internal training capabilities