Project Description:

A comprehensive video marketing campaign for Josh Laughter's new book, featuring a compelling 3-minute trailer and 12 social media reels. The project combined aerial footage, dynamic transitions, and multi-location shoots to create engaging content that effectively promoted the book launch.

Scope of Work:

• Created a trailer and ad campaign for Josh's new book
• Utilized drone footage, walk and talk sequences, creative transitions, storyboarding, and location scouting
• Shot at five different locations using a two-camera setup

Deliverables:

• Motivational Trailer: 3-minute video for the book
• Social Media Reels/Ads: 12 custom reels, with three videos shot at each of 4 locations

Results:

• Successfully drove sales and interest for the book

Client Testimony:

Josh Laughter praised the collaboration, highlighting the smooth and enjoyable experience working with Heston, noting his professionalism and the quality of work, which demonstrated his passion for the craft.